In PRT 5460, Electronic Marketing, we learned various methods of promoting agencies through the use of social media and using the Adobe Creative Suite to generate retouched images and Flash animations. Facebook, Twitter, Instagram, and Pinterest are all valuable ways to market a business and spread word of mouth.
We also learned the importance of creating websites properly to increase usability, readability, and searchability. Design of headings and sidebars are necessary to allow users to navigate the site easily. Fonts without serifs are best for readability on computer screens. Proper color selection is also key to increase readability; black-on-white and white-on-black color schemes tend to be most effective.
As mentioned before, Facebook, Twitter, Instagram, and Pinterest are all valuable tools to market a business. Just about every hotel or resort brand has a Twitter and Facebook page to keep in touch with customers and advertise promotions. Instagram and Pinterest aren't the best platforms for agency marketing, but they can be great for self promotion.
Social media allows customers and businesses to interact in a public forum. Users often post reviews and complaints that adds a new level of accountability on a company. All social media creates word of mouth. It is common to see a company's post in your news feed daily, which gives an even greater reach.
We also learned the importance of creating websites properly to increase usability, readability, and searchability. Design of headings and sidebars are necessary to allow users to navigate the site easily. Fonts without serifs are best for readability on computer screens. Proper color selection is also key to increase readability; black-on-white and white-on-black color schemes tend to be most effective.
As mentioned before, Facebook, Twitter, Instagram, and Pinterest are all valuable tools to market a business. Just about every hotel or resort brand has a Twitter and Facebook page to keep in touch with customers and advertise promotions. Instagram and Pinterest aren't the best platforms for agency marketing, but they can be great for self promotion.
Social media allows customers and businesses to interact in a public forum. Users often post reviews and complaints that adds a new level of accountability on a company. All social media creates word of mouth. It is common to see a company's post in your news feed daily, which gives an even greater reach.