AIDA, which stands for Attention, Interest, Desire, and Action, are four important terms to keep in mind when creating a new marketing campaign.
Attention: This is what draws the read in. An interesting first sentence or relevant image could make or break whether or not a reader stays on the page.
Interest: You've already done the work in grabbing initial attention, but in order to keep a reader on the page it is important to raise interest further. This could be as simple as listing key facts or statistics in bullet points.
Desire: Give that these principles are being applied to a marketing campaign, it is crucial to convince the reader that they "desire" the product. Proper wording can differentiate between telling a read features and giving them a reason to want a product.
Action: This is where the reader is presented with a call to action. A hyperlink to the product page, store, or tour site will give the reader a means to continue after reading.
Following these four important principles ensures a marketing campaign will be successful.
Attention: This is what draws the read in. An interesting first sentence or relevant image could make or break whether or not a reader stays on the page.
Interest: You've already done the work in grabbing initial attention, but in order to keep a reader on the page it is important to raise interest further. This could be as simple as listing key facts or statistics in bullet points.
Desire: Give that these principles are being applied to a marketing campaign, it is crucial to convince the reader that they "desire" the product. Proper wording can differentiate between telling a read features and giving them a reason to want a product.
Action: This is where the reader is presented with a call to action. A hyperlink to the product page, store, or tour site will give the reader a means to continue after reading.
Following these four important principles ensures a marketing campaign will be successful.